In the world of sports, sponsorship deals play a crucial role in the financial success of clubs and teams. One such club that has been at the forefront of securing lucrative sponsorship contracts is Barcelona Football Club. Over the years, Barcelona has established itself as one of the most successful and popular football clubs globally, attracting top sponsors from various industries.
How Much Do Sponsors Pay Barcelona?
Sponsorship deals are often confidential, making it challenging to ascertain specific figures. However, it is no secret that Barcelona has managed to secure some extremely lucrative sponsorships over the years.
Main Shirt Sponsorship
One of the most prominent sponsorship deals for any football club is the main shirt sponsorship. Barcelona’s current main shirt sponsor is Rakuten, a Japanese electronic commerce company. The partnership between Barcelona and Rakuten began in 2017 and is estimated to be worth around $60 million per year.
This partnership not only includes having Rakuten’s logo on the front of Barcelona’s iconic jersey but also involves collaboration in areas such as digital innovation and fan engagement.
Sleeve Sponsorship
In addition to the main shirt sponsor, many football clubs have also started incorporating sleeve sponsors on their jerseys. These smaller logos appear on the sleeves and provide an additional revenue stream for clubs.
Barcelona’s sleeve sponsor is Beko, a multinational home appliances brand. The Beko logo can be seen on both sleeves of Barcelona’s jersey. While specific details about this particular deal are not publicly available, sleeve sponsorships are generally valued at a fraction of main shirt sponsorships.
Naming Rights
Aside from jersey sponsorships, stadiums often bear the names of corporate sponsors. However, this is not currently applicable to Barcelona as they have chosen to retain the traditional name of their stadium, Camp Nou.
Benefits of Sponsorship for Barcelona
The financial benefits of securing sponsorship deals are evident for Barcelona. These partnerships provide significant revenue streams that can be used to fund player transfers, infrastructure development, and other club operations.
Additionally, sponsorships allow Barcelona to strengthen its global brand image and enhance its marketability. The collaboration with top companies also provides mutual benefits in terms of brand exposure and marketing opportunities.
Conclusion
While specific figures for sponsorships are often undisclosed, it is clear that Barcelona has managed to secure lucrative deals with top companies. The main shirt sponsorship with Rakuten and sleeve sponsorship with Beko contribute significantly to the club’s financial stability.
These partnerships not only provide financial support but also help Barcelona strengthen its global presence and engage with fans worldwide. As the football industry continues to grow, securing sponsorships remains a key aspect for clubs like Barcelona in maintaining their success both on and off the field.