Chicago is one of the most popular tourist destinations in the United States. The city is home to iconic landmarks, world-class museums, and a vibrant food scene that attracts millions of visitors every year.
But how much does Chicago make off of tourism? Let’s explore.
Direct Spending
According to Choose Chicago, the official destination marketing organization for the city, tourists spent a record-breaking $16 billion in Chicago in 2018. This includes spending on accommodations, food and drink, transportation, entertainment, and shopping. This direct spending generated $1.17 billion in tax revenue for the City of Chicago and $1.3 billion for the State of Illinois.
Indirect Impact
The impact of tourism goes beyond direct spending. Tourism also supports jobs and businesses that indirectly contribute to the economy.
In 2018, tourism supported over 150,000 jobs in Chicago and generated $2 billion in wages. Additionally, businesses that cater to tourists such as souvenir shops and tour operators benefit from increased demand.
Marketing Efforts
Choose Chicago plays a key role in promoting tourism to the city. The organization markets Chicago as a destination through advertising campaigns, social media efforts, and partnerships with travel companies. In 2018 alone, Choose Chicago’s efforts resulted in 57 conventions booked for future years with an estimated economic impact of $1.8 billion.
The Future
Chicago’s tourism industry is expected to continue growing in the coming years. The city has several major projects underway including a major expansion of McCormick Place Convention Center and new hotels being built throughout the city.
Conclusion
In conclusion, tourism plays a significant role in Chicago’s economy generating billions of dollars in direct spending and supporting thousands of jobs. As the city continues to invest in its tourism infrastructure and marketing efforts more visitors are expected to flock to the Windy City in the years to come.