How Much Does It Cost to Run a Vacation Rental?

By Alice Nichols

Are you considering turning your property into a vacation rental? One of the most important things you’ll need to consider is the cost of running your vacation rental business.

From property maintenance to marketing fees, there are several expenses you’ll need to keep in mind. In this article, we’ll break down the costs associated with running a vacation rental.

Property-related expenses

The first step in running a successful vacation rental business is to maintain your property. Here are some of the expenses you’ll need to consider:

Property Maintenance

Maintaining your property is crucial for attracting guests and keeping them happy during their stay. You’ll need to budget for regular cleaning fees, repairs, and upgrades. Some common maintenance tasks include:

  • Cleaning services
  • Pool maintenance
  • Gardening and landscaping
  • Plumbing and electrical repairs
  • Furniture replacement or repair

Utilities and Insurance

In addition to basic maintenance costs, you’ll also need to budget for utilities such as electricity, gas, water, and internet. You may also want to consider purchasing insurance specifically designed for vacation rentals.

Marketing Expenses

Once your property is ready for guests, you’ll need to market it effectively in order to attract bookings. Here are some of the marketing expenses you should be aware of:

Listing Fees on Vacation Rental Websites

Vacation rental websites like Airbnb and VRBO charge hosts a fee for listing their properties on their platform. These fees can vary depending on the website and the type of listing.

Paid Advertising Campaigns

If you want to increase your visibility on vacation rental websites or social media platforms, you may want to invest in paid advertising campaigns. These can include Google Ads, Facebook Ads, or Instagram Ads.

Professional Photography and Videography

To make your property stand out from the competition, you may want to consider hiring a professional photographer or videographer to showcase your property. This can be especially useful if you have a unique or luxurious property that you want to highlight.

Taxes and Other Fees

Finally, it’s important to remember that running a vacation rental business also comes with taxes and other fees. Here are some of the expenses you’ll need to keep in mind:

Occupancy Taxes

Many cities and states require vacation rental hosts to collect occupancy taxes from their guests. These taxes can vary depending on the location of your property.

Licensing Fees

Some cities or states may also require vacation rental hosts to obtain a license in order to operate legally. These licenses can come with fees that vary from location to location.

Cleaning Fees for Guests

If you offer cleaning services for your guests, you may need to charge an additional fee for this service.

Conclusion

Running a successful vacation rental business requires careful budgeting and planning. By keeping these expenses in mind, you’ll be able to create a realistic budget and set yourself up for success. Remember, investing in your property and marketing efforts can pay off in the long run by attracting more guests and increasing your revenue.