How Much Does Rome Make in Tourism?

Rome, also known as the Eternal City, is one of the most visited cities in the world. The city has a rich history and is home to some of the most iconic landmarks like the Colosseum, St. Peter’s Basilica, and the Vatican Museums. It’s no wonder that tourists from all over the world flock to Rome each year to experience its beauty and culture.

So just how much money does Rome make in tourism? According to a report by Euromonitor International, Rome is one of the top 10 most visited cities in Europe, with over 9 million international visitors in 2019. This influx of visitors brought in a staggering $15 billion in revenue for the city.

One of Rome’s biggest draws is its archaeological sites and ancient monuments. The Colosseum alone attracts millions of visitors each year, generating around $70 million in revenue annually. Other popular sites like the Roman Forum and Pantheon also contribute significantly to Rome’s tourism industry.

Aside from its historical landmarks, Rome is also famous for its cuisine and fashion scene. The city has some of the best restaurants in Italy, serving up traditional dishes like pasta alla carbonara and saltimbocca alla romana. In addition, Rome is home to some of the biggest fashion brands like Bulgari and Valentino, which attract fashion-conscious tourists looking for high-end shopping experiences.

Tourism also plays a significant role in providing employment opportunities for Rome’s residents. The industry employs over 300 thousand people directly and indirectly across various sectors like hospitality, transportation, and retail.

In conclusion, it’s evident that tourism plays a crucial role in Rome’s economy. With millions of visitors flocking to this historic city each year to experience its beauty and culture firsthand, it generates billions of dollars in revenue annually while also creating job opportunities for locals. So if you’re planning a trip to Europe anytime soon, make sure you add Rome to your list of must-visit destinations.