Uluru, also known as Ayers Rock, is one of the most iconic landmarks in Australia. Located in the heart of the country, Uluru attracts tourists from all over the world. In this article, we will explore just how much Uluru contributes to tourism in Australia.
The Importance of Uluru
Uluru is an important symbol in Australia’s indigenous culture and history. It represents a sacred site to the Anangu people who have lived in the area for thousands of years. The significance of Uluru has made it a popular destination for tourists who come to learn about its cultural and historical importance.
Tourism Numbers
According to Tourism Research Australia, Uluru-Kata Tjuta National Park had over 400,000 visitors in 2019. This number represents an increase from previous years with a 10% rise in domestic tourists and a 1% increase in international visitors.
International Visitors
The majority of international visitors come from Europe, with Germany being the largest market followed by France and the United Kingdom. Visitors from North America and Asia also make up a significant portion of international arrivals.
Domestic Visitors
Domestic tourism is also an important contributor to Uluru’s economy. Australians are drawn to Uluru’s unique landscape and cultural significance. The Northern Territory government reported that domestic visitation increased by 6% between 2017 and 2018.
Economic Impact
Tourism is a significant contributor to the Australian economy, and Uluru plays a major role in this industry. According to Tourism Research Australia, tourism directly contributed $10.6 billion to the Australian economy in 2019-20.
Employment
Tourism provides opportunities for employment throughout all sectors of the industry including accommodation, food services, transport and retail. It is estimated that the tourism industry in Australia supports over 600,000 jobs.
Regional Development
Tourism also plays a vital role in regional development. The Northern Territory government has identified tourism as a priority industry for economic growth and job creation. The growth of Uluru’s tourism industry has led to the development of new hotels, restaurants and other infrastructure in the surrounding towns.
Conclusion
Uluru is a significant contributor to Australia’s tourism industry. It attracts both domestic and international visitors who come to learn about its cultural and historical significance. The economic impact of Uluru’s tourism industry is significant, providing employment opportunities and contributing billions of dollars to the Australian economy.
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