In recent years, New Zealand has become a popular destination for tourists from all over the world. But have you ever wondered how much tourism is worth to the country? Let’s dive into the numbers.
The Economic Impact of Tourism
According to the latest figures from Tourism New Zealand, tourism is a major contributor to the country’s economy. In fact, it is one of the largest export industries in New Zealand, generating $16.2 billion in total tourism expenditure in the year ending March 2020.
International Visitors
International visitors make up the majority of tourism spending in New Zealand. In the year ending March 2020, international visitors spent $11.1 billion on their trips to New Zealand. This spending includes accommodation, food and beverage, transport, and activities.
Domestic Tourism
Domestic tourism is also significant in New Zealand, with Kiwis spending $5.1 billion on domestic travel in the year ending March 2020. This includes both leisure and business travel within the country.
The Benefits of Tourism
Tourism not only brings economic benefits but also has social and environmental advantages. Here are some of the benefits:
- Job creation: The tourism industry employs approximately 229,000 people in New Zealand.
- Cultural exchange: International visitors can learn about Maori culture and other aspects of New Zealand’s heritage.
- Infrastructure development: The demand for tourism facilities and services stimulates infrastructure development such as hotels, restaurants, and transport services.
- Conservation efforts: Tourists contribute to conservation efforts by funding national parks and wildlife sanctuaries through entrance fees.
The Future of Tourism in NZ
The COVID-19 pandemic has had a significant impact on the tourism industry in New Zealand, with international borders closed to visitors. However, there is optimism for the future as the country’s successful response to the pandemic has resulted in a high level of interest from international tourists.
Domestic tourism has played a crucial role in supporting the industry during this time, with Kiwis encouraged to explore their own backyard. The government has also implemented measures such as the Tourism Recovery Fund to support businesses affected by the pandemic.
International Tourism
Looking ahead, Tourism New Zealand is focusing on attracting high-value visitors who are interested in sustainable tourism and experiential travel. This includes promoting regional destinations and off-peak travel to spread the benefits of tourism across the country.
Conclusion:
In summary, tourism is a vital industry for New Zealand’s economy and provides numerous benefits for both locals and visitors alike. While COVID-19 has had an impact on the industry, there is hope for a brighter future as New Zealand continues to be recognized as a desirable travel destination.