How Much Money Comes Into Montana From Tourism?

By Alice Nichols

Montana, the land of the shining mountains, is a state that offers visitors an unparalleled experience of breathtaking landscapes, wildlife sightings, and outdoor activities. From hiking and skiing to fishing and hunting, Montana has something for everyone.

It’s no wonder tourism plays a significant role in Montana’s economy. In this article, we will explore how much money comes into Montana from tourism.

Montana’s Tourism Industry

Tourism is one of the largest industries in Montana, generating billions of dollars in revenue each year. According to a report by the University of Montana’s Institute for Tourism and Recreation Research (ITRR), Montana welcomed over 12 million visitors in 2019 alone. These visitors spent approximately $3.7 billion in the state.

The Economic Impact of Tourism

Tourism has a significant impact on Montana’s economy. The money spent by tourists supports local businesses such as hotels, restaurants, shops, and recreational activities. This spending creates jobs and generates tax revenue for the state.

According to ITRR’s report, tourism directly supported over 56,000 jobs in Montana in 2019. The industry also generated over $292 million in tax revenue for state and local governments.

Top Tourist Attractions

Montana is known for its stunning natural beauty and outdoor recreational opportunities. Some of the top tourist attractions include:

  • Yellowstone National Park: One of the most popular national parks in the country.
  • Glacier National Park: Known for its stunning glaciers and scenic hiking trails.
  • Custer Battlefield Museum: A historical site that commemorates one of the most significant battles between American Indians and U.S Army troops.
  • Museum of the Rockies: A museum that showcases exhibits on paleontology and the history of the American West.
  • Flathead Lake: The largest natural freshwater lake west of the Mississippi River, offering visitors a variety of water activities.

The Future of Montana’s Tourism Industry

The COVID-19 pandemic has impacted Montana’s tourism industry, as it has in many other states. In 2020, the number of visitors to Montana decreased by approximately 18% compared to the previous year. However, as travel restrictions are lifted and people feel more comfortable traveling again, it’s expected that Montana’s tourism industry will rebound.

In conclusion, tourism is a vital industry in Montana that supports local businesses and creates jobs. With its stunning natural beauty and abundance of outdoor recreational opportunities, it’s no surprise that millions of people visit Montana each year, generating billions of dollars in revenue for the state.