Rakuten, the Japanese e-commerce giant, has been the official sponsor of FC Barcelona since 2017. The deal was signed for four years and is reportedly worth €55 million per year. But how much exactly does Rakuten pay Barcelona?
According to sources, Rakuten pays Barcelona €220 million over four years. This means that the annual payment from Rakuten to Barcelona is around €55 million. This makes it one of the biggest sponsorship deals in football history.
The deal between Rakuten and Barcelona also includes other benefits for both parties. For example, Rakuten gets to use Barcelona’s logo and players’ images in its advertising campaigns. It also gets exclusive marketing rights in Japan, where the company is based.
On the other hand, Barcelona benefits from the financial support provided by Rakuten. The club can use this money to invest in new players or improve its facilities. Additionally, having a global brand like Rakuten associated with it helps increase Barcelona’s international recognition and reach.
It’s worth noting that while €55 million per year may seem like a significant amount of money, it’s not uncommon for top football clubs to have multiple sponsorship deals worth similar amounts. For example, Manchester United reportedly earns around €70 million per year from its shirt sponsor Chevrolet alone.
In conclusion, Rakuten pays FC Barcelona €220 million over four years as part of their sponsorship deal. This partnership provides financial support for Barcelona while also benefiting Rakuten by increasing its global visibility and marketing opportunities.
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Rakuten, a Japanese electronic commerce and online retailing company, has been the main sponsor of Barcelona since 2017. The deal, signed for four years, is worth a whopping €55 million per year. This means that Rakuten pays Barcelona a total of €220 million for the four-year sponsorship agreement.
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FC Barcelona, one of the most successful and popular football clubs in the world, has had a long-standing partnership with Rakuten, a global e-commerce company based in Japan. The sponsorship deal between these two giants began in 2017 and has been a significant source of revenue for the club ever since.
The sponsorship landscape in the world of football is constantly evolving, with clubs seeking lucrative partnerships to enhance their financial capabilities. One such partnership that gained significant attention in recent years was between the Japanese e-commerce giant Rakuten and FC Barcelona. However, the question that arises now is – Is Rakuten still a sponsor of Barcelona?