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Marie Olin


I am Marie, a luxury travel blogger for over 3 years. The best luxury travel destinations. Luxury adventures trips and luxury holidays. Luxury lifestyle influencer.

This is a luxury travel blog written for discerning luxury travellers. Summer on the Cote d'Azur! Are you coming here this summer? I have a lot of blog posts on this area including all the events Monte Carlo, Nice, Cannes, Saint Tropez.

We all love a good deal, find the latest luxury travel deals here. I add the latest deals weekly.

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Instagram Favourites in London

Instagram favourites in London – and where to find them!  London Cafes have jumped on the instagram bandwagon with enthusiasm.  Peggy Porschen Cakes led this trend and now have queues of wannabe instagram sensations waiting for a turn to take a selfie!  Flower filled cafes are everywhere now.

Instagrammable Cafes:

  • Peggy Porschen Cakes, Elizabeth Street, SW1
  • St Aymes, Connaught Street, W2
  • Aubaine Selfridges, Oxford Street, W1
  • Elan Cafe , Park Lane W1
  • Biscuiteers, NottingHill

If you REALLY want to get a pic at Peggy Porschen, my advice is go early or late (my pic above was taken late in the day and the instagrammers had gone home, you won’t find me joining a queue!) There are several branches so look at the website link.  My photo was taken in Elizabeth Street, right by Victoria Bus station,  Elizabeth Street is full of pretty instagrammable shop windows such as Jo Malone so this is a good one to choose.

However, if you want somewhere just as pretty but not so well known then visit Saint Aymes which is located at 59 Connaught Street, W2 .  It is a short stroll from Marble Arch tube and near Hyde Park.

PHOTO: Saint Aymes, Instagram Favourite in London

Delicious coffee and cakes, if rather pricey. But its dog friendly too, which is perfect!

PHOTO: Coffee and Cake at Saint Aymes, London

There is a very instagrammable florist right next door too!

PHOTO:  Florist in Connaught Street, London W2

If you are feeling energetic, stroll across Hyde Park, so many pretty things to photograph including The Serpentine Lake, hire a boat for the ultimate selfie shot!  Also nearby if you cross Hyde Park are Kensington and Chelsea.

Instagrammable Restaurants:

  • The Ivy Cafe, King’s Road, Sw3
  • Ting at The Shard, Shangri La Hotel, London Bridge
  • Sketch Restaurant, Mayfair
  • The Ritz Restaurant for old world glamour
  • Annabel’s, Mayfair, riot of flowers on the exterior
  • Sky Garden, City of London

PHOTO: Instagrammable Georgian houses

The white stucco house are another instagrammers favourite, but do avoid standing on peoples doorstep… how would you like it if it was your house!  The photo above is a hotel, before you think I am not following my own advice!  You will find these all over London, this is near Oxford Street, W1.

PHOTO:  Harrods, Knightsbridge

Harrods makes for a dramatic instagram shot, especially at night with the lights twinkling. See if you can get an iconic London bus in the photo too.  Take the tube to Knightsbridge and you will be right outside Harrods.

PHOTO:  Harrods and a London Bus

A classic, but unbeatable instagram destination is Fortnum and Mason for Afternoon Tea.  You will have to book, because it is very popular.  However, much better value for money than some of the expensive London Hotels.

PHOTO:  Fortnum and Masons Afternoon Tea

Fortnums is located on Picadilly and is near Green Park Tube, you have The Ritz right there too, if you want to splash out on cocktails!

Instagrammable Shops:

  • Harrods, Knightsbridge, W1
  • Fortnum & Mason, Picadilly W1
  • Fortnm & Mason at The Royal Exchange, City of London
  • Liberty’s, Regent Street
  • Elizabeth Street, SW1 pretty boutiques
  • The Shop at BlueBird Covent Garden, WC2
  • Charlotte Tilbury Beauty Wonderland, Westfield Shopping Centre
  • Choccywoccydoodah, Covent Garden, WC2
  • Hamleys Toy Store, Regent Street, London W1
  • Burlington Arcade

However, if you want to be a bit more original in your Instagram shot quest, how about the beautiful Canal at Maida Vale?  A short stroll from St John’s Wood Tube and not far from the iconic Beatles zebra crossing, so you can combine the two.

PHOTO: Canal at Maida Vale

This area is popular with celebrities, I see a famous face or two most visits to Maida Vale and St John’s Wood.

PHOTO: Canal at Maida Vale

You can take a ride on a barge near Camden Market.  Find the info here: http://canalmuseum.org.uk

Another great way to take the BEST instagram photos of London is on the Thames!  Take a RIB boat ride along the Thames and snap away as you sail down the river and back!


PHOTO:  RIB ride on the Thames

PHOTO: Views from the RIB ride on The Thames

A RIB ride saves you from walking for miles too!  And you get to see many iconic buildings while you enjoy the ride.

PHOTO: The Sky Garden, Instagram favourite in London

There are amazing views of London from The Sky Garden.  Best of all, it is free!  Just book a ticket online before you go.  Fantastic aerial shots of London.

PHOTO:  Burlington Arcade, Instagram favourites in London

The famous London Arcades are great for Instagram pics too.  How about Burlington Arcade, above?  Located on Piccadilly it is easy to find near Fortnum and Mason.


There is more to instagram success than a pretty photo.  Follow the 3 E’s:

Engage:  I think of instagram as a microcosm of real life.  You don’t bore your friends to death with endless photos of yourself, do you?  The same applies on instagram, ENGAGE with your followers, comment on their photos and become interested in each others instagram!  Follow people who have the same interests as you and stick to a niche market.

Entertain:  A pretty picture paints a thousand words but you must be interesting, informative and hopefully entertaining at the same time!  Concentrate on instagram followers that you really like and grow from there.  Follow their followers and they will follow you too!

I would not post too many photos.  Times have changed and this is what insta story is designed to do these days.  The instagram alogrithm has changed, concentrates on quality content and good HASHTAGS.  The hashtags you choose are all important to attract the right audience.

Beware! It is tempting to have little moan sometimes on instagram, if you are having a bad day!  Just have in mind those people you know in real life….. you know the ones… you avoid them like the plague because they are always moaning?  Again, Instagram is a microcosm of real life, we are drawn to those who enrich our lives and avoid toxic personalities.

Evolve:  Instagram changes all the time, so grow and change too. Embrace change and enjoy all of the new features such as insta story.  Learn from other instagrammers and adapt as time goes on.  Hope this helps!