If you’re into streetwear fashion, you might have heard of BLVCK Paris, a French brand that has taken the fashion world by storm. But if you’re wondering whether BLVCK Paris is black-owned or not, the answer is no.
BLVCK Paris was founded in 2016 by Julian O’hayon, a French entrepreneur who has no African-American roots. Although the brand has a sleek and minimalistic look that’s often associated with black fashion, it’s not owned by a black person.
However, BLVCK Paris has faced criticism for appropriating black culture and profiting from it. Some people argue that the brand’s name and aesthetic are derived from the black community’s struggle and oppression.
Despite this controversy, BLVCK Paris has gained immense popularity among fashion enthusiasts around the world. The brand offers an array of products ranging from t-shirts to backpacks to phone cases. Their minimalist designs feature bold typography in white on a black background.
The brand’s signature aesthetic is evident in its Instagram page, which boasts over 600k followers. The page features photos of models wearing BLVCK Paris clothing against stark backgrounds or cityscapes.
Moreover, BLVCK Paris collaborates with other brands such as Puma and Huawei to create limited edition collections. These collaborations have further cemented the brand’s position as a major player in the fashion industry.
In conclusion, while BLVCK Paris isn’t black-owned, it has managed to capture the essence of black culture through its aesthetic and branding. Whether or not this appropriation is problematic is up for debate; however, there’s no denying that BLVCK Paris has made its mark in the fashion world with its unique style and collaborations.