Is Cruise Automation a Startup?

By Alice Nichols

Cruise Automation is a company that specializes in self-driving cars. It was founded in 2013 by Kyle Vogt and Dan Kan. The company’s goal is to build the world’s best autonomous vehicles.

What is a startup?

A startup is a company that is in the early stages of its development. It typically has a small team and limited resources, but with an innovative idea or product that has the potential to disrupt an industry.

Is Cruise Automation a startup?

Although Cruise Automation was founded in 2013, it was acquired by General Motors (GM) in March 2016. GM has since invested heavily in Cruise Automation, turning it into one of the leading companies in the self-driving car industry.

This raises the question: can a company still be considered a startup if it has been acquired by a larger corporation? The answer is not straightforward.

The definition of a startup

The definition of a startup varies depending on who you ask. However, there are some common characteristics that most people agree upon:

  • A new business
  • A focus on innovation
  • Rapid growth potential
  • Limited resources

Cruise Automation’s journey as a startup

When Cruise Automation was founded, it fit the definition of a startup. It had an innovative idea and a small team working towards its goal of developing self-driving cars.

However, after being acquired by GM, Cruise Automation gained access to greater resources and support from one of the largest car manufacturers in the world. This allowed them to accelerate their development process and expand their team.

Despite this growth, Cruise Automation still operates with some characteristics of a startup. The company continues to focus heavily on innovation and rapid growth potential.

The debate around whether Cruise Automation is a startup

The debate around whether Cruise Automation is still a startup largely depends on how one defines the term. Some argue that because Cruise Automation was acquired by GM and has access to greater resources, it is no longer a startup.

Others argue that Cruise Automation’s continued focus on innovation and rapid growth potential means that it still operates with some characteristics of a startup.

The bottom line

Whether or not Cruise Automation is considered a startup is up for debate. However, what is clear is that the company has made significant strides in the development of self-driving cars. With its continued focus on innovation and growth potential, there’s no doubt that Cruise Automation will continue to be a major player in the self-driving car industry for years to come.