Is Ford Blue Cruise Free?

By Anna Duncan

If you’re someone who loves to stay updated with the latest technologies in the automobile industry, then you might have heard about Ford’s Blue Cruise. It’s a new feature that has been recently introduced by Ford and has created quite a buzz in the market.

But one of the most common questions that people have been asking is – Is Ford Blue Cruise Free? Let’s find out!

What is Ford Blue Cruise?

Ford Blue Cruise is an advanced driver-assist technology that offers hands-free driving on highways. It uses sensors, cameras, and GPS to keep the vehicle in its lane and maintain a safe distance from other vehicles on the road. This technology is available on select 2021 Ford F-150 and Mustang Mach-E models.

Is Ford Blue Cruise Free?

The short answer is no, it’s not entirely free. The Blue Cruise technology comes as part of a package called ‘Ford Co-Pilot360 Active 2.0 Prep Package.’ This package costs $995 and needs to be added to your vehicle before you can use the Blue Cruise feature.

What does the ‘Ford Co-Pilot360 Active 2.0 Prep Package’ include?

The ‘Ford Co-Pilot360 Active 2.0 Prep Package’ includes:

  • 360-Degree Camera
  • Active Park Assist 2.0
  • BlueCruise Hands-Free Driving
  • Connected Built-In Navigation
  • Evasive Steering Assist
  • Intelligent Adaptive Cruise Control with Stop-and-Go, Lane Centering and Speed Sign Recognition
  • Traffic Jam Assist

How does it compare to other similar technologies?

When compared to other similar technologies like Tesla’s Autopilot and GM’s Super Cruise, the Ford Blue Cruise technology is priced competitively. Tesla’s Autopilot costs $10,000, and GM’s Super Cruise is only available on select Cadillac models, which are more expensive than the Ford models that offer Blue Cruise.

Conclusion

In conclusion, Ford Blue Cruise is not entirely free. It comes as part of a package called ‘Ford Co-Pilot360 Active 2.0 Prep Package’ that costs $995. However, when compared to other similar technologies in the market, it’s priced competitively and offers a wide range of features that make driving safer and more comfortable.