Have you heard of Heavenly Ski Resort? It is one of the most popular ski resorts in North America, located in South Lake Tahoe, California.
But many people are confused about whether Heavenly is a Vail Resort or not. Let’s dive into it.
What is a Vail Resort?
First things first, let’s clarify what a Vail Resort actually means. Vail Resorts, Inc. is a publicly held company that owns and operates several ski resorts across the United States and Canada. The company was founded in 1997 and is headquartered in Broomfield, Colorado.
Is Heavenly a Vail Resort?
The answer to this question is both yes and no. Confusing right? Let me explain.
Heavenly Ski Resort was initially owned by the Marriott Corporation until 1997 when it was sold to American Skiing Company (ASC). ASC then sold Heavenly to Vail Resorts in 2002 as part of a package deal that included three other ski resorts – Northstar California, Kirkwood Mountain Resort, and Breckenridge Ski Resort.
So technically speaking, Heavenly is now part of the Vail Resorts family and operates under their management. However, it wasn’t always the case as it had changed hands a few times before becoming part of the Vail Resorts group.
What does being part of Vail Resorts mean for Heavenly?
Being part of the Vail Resorts group has its advantages for Heavenly Ski Resort. As one of the biggest ski resort companies in the world, Vail Resorts has access to resources that can help improve the overall guest experience at each resort under their banner.
For example, they offer an Epic Pass which gives skiers access to multiple resorts worldwide with just one pass purchase. Being part of this program allows guests at Heavenly to enjoy skiing at other popular destinations such as Whistler Blackcomb in Canada or Park City Mountain Resort in Utah.
Furthermore, Vail Resorts invests heavily in technology, infrastructure, and sustainability to enhance the skiing experience for guests. This means that Heavenly Ski Resort can benefit from these improvements as well.
Conclusion:
In conclusion, yes, Heavenly Ski Resort is now part of the Vail Resorts group. However, it’s important to note that this wasn’t always the case. Nonetheless, being part of such a large ski resort company has its benefits for Heavenly and its guests.
So if you’re planning a ski trip to South Lake Tahoe anytime soon, rest assured that you’ll be visiting a world-class ski resort that’s part of one of the biggest resort companies in the world!