There has been a lot of speculation lately about the future of Links of London. The luxury jewelry brand, known for its intricate designs and high-quality materials, has faced numerous challenges in recent years. Many customers are wondering whether Links of London is still trading or if it has gone out of business.
The Company’s History
Links of London was founded in 1990 by Annoushka Ducas and John Ayton. The company quickly became known for its unique and innovative designs, which featured a mix of traditional materials like gold and silver with more unconventional materials like leather and silk.
Over the years, Links of London expanded its product line to include not just jewelry but also watches, accessories, and even gifts for men. The brand became particularly popular among celebrities and fashionistas, who were drawn to its chic yet timeless aesthetic.
However, despite its initial success, Links of London began to experience financial difficulties in the late 2010s. In 2018, the company was acquired by Folli Follie Group, a Greek luxury goods conglomerate. But even this move failed to turn things around for the struggling brand.
Recent Developments
In late 2019, rumors began to circulate that Links of London was on the brink of collapse. Customers reported difficulty reaching customer service representatives and stores began closing without explanation.
Then in October 2019, it was confirmed that Links of London had entered into administration. This is a process similar to bankruptcy in the United States – it allows companies in financial distress to restructure their debt or sell their assets in order to pay off creditors.
Since then, it has been unclear whether Links of London would be able to emerge from administration or if it would go out of business altogether.
- What We Know Now: As of early 2021, it appears that Links of London is still trading, albeit in a limited capacity. The company’s website is still up and running, and customers can place orders for select items.
- What We Don’t Know: It’s unclear whether Links of London will be able to fully recover from its financial troubles. The company has already closed several stores, and it’s possible that more closures could be on the horizon.
What This Means for Customers
If you’re a fan of Links of London, it’s important to keep in mind that the brand is currently facing significant challenges. While it may still be possible to purchase items from the company’s website or remaining stores, there is no guarantee that Links of London will be able to continue trading in the long term.
If you do decide to make a purchase from Links of London, it’s also important to be aware of the potential risks involved. With the company undergoing administration, there is always a chance that your order could be delayed or cancelled.
The Bottom Line
Links of London is a beloved luxury jewelry brand that has faced numerous challenges in recent years. While it appears that the company is still trading as of early 2021, its future remains uncertain. If you’re a fan of Links of London, it’s important to keep these developments in mind before making any purchases.