London Fog is a brand that has been around for over 90 years. It is primarily known for its classic trench coats and other outerwear, but it has also delved into other fashion categories such as handbags and luggage. The question that often arises is whether London Fog is a British company or not.
The Origin of London Fog
London Fog was actually founded in the United States in 1923 by a man named Israel Myers. The brand’s original name was Londontown Clothing Company, and it was based in Chicago. The company started off manufacturing waterproof coats for men and women, which quickly became popular due to their durability and style.
The Evolution of the Brand
Over time, London Fog expanded its product line to include other types of outerwear such as raincoats, parkas, and jackets. In the 1950s, the brand began to focus on marketing its signature trench coat, which became an iconic piece of American fashion.
In the 1960s and 1970s, London Fog continued to grow in popularity and expanded into international markets. The brand opened stores in Canada, Europe, Asia, and South America.
London Fog Today
Today, London Fog is owned by Iconix Brand Group Inc., a publicly traded company that specializes in fashion licensing. While London Fog is no longer owned by an American company (it was sold to Iconix Brand Group in 2006), it is still headquartered in the United States.
Despite its name and association with rainy weather (which is often associated with Britain), London Fog does not have any direct ties to the United Kingdom or British culture. Its name was simply chosen because it sounded sophisticated and gave a nod to one of the world’s most fashionable cities.
Conclusion
In conclusion, London Fog is not a British company despite its name suggesting otherwise. It was founded in the United States and has since expanded internationally. While it may not have any direct ties to British culture, the brand has become a staple in American fashion and continues to be popular today.