If you’re a fashion enthusiast, chances are you’ve heard of London Fog. But the question remains – is it a designer brand? Let’s dive into the history and characteristics of London Fog to answer this question.
The History of London Fog
London Fog is an American brand that was founded in 1923 by Israel Myers. Originally, the company produced waterproof coats for men. However, it wasn’t until the 1950s that London Fog became a household name with its introduction of women’s raincoats.
London Fog’s Signature Look
The signature look of London Fog is its classic trench coat. This coat features a double-breasted design, shoulder epaulets, and belted cuffs. It’s made from water-resistant materials and often comes with a detachable hood.
Is London Fog a Designer Brand?
The answer is no, London Fog is not considered a designer brand. While it has become an iconic brand in the fashion industry, it does not have the same prestige as other designer brands like Chanel or Gucci.
However, this doesn’t mean that London Fog isn’t a quality brand. Its coats are well-made and durable, which is why they’ve remained popular for almost 100 years.
London Fog Collaborations
Despite not being a designer brand, London Fog has collaborated with several designers over the years to create limited-edition collections.
In 2014, London Fog teamed up with Jeremy Scott to create an avant-garde collection featuring bright colors and bold patterns. The following year, they collaborated with J.Crew to create a more classic collection featuring their signature trench coats in new colors.
In Conclusion
While London Fog may not be considered a designer brand in the traditional sense, it has certainly become an iconic name in fashion. Its classic trench coats have remained popular for almost a century, and its collaborations with designers keep the brand fresh and exciting.
So, if you’re looking for a quality raincoat that will last you for years to come, consider London Fog.