London Fog is a well-known brand in the fashion industry. It has been around for over 90 years and has become synonymous with stylish and high-quality outerwear.
But, is London Fog a luxury brand? Let’s take a closer look.
What is a luxury brand?
Before we delve into whether London Fog is a luxury brand or not, let’s first define what a luxury brand is. A luxury brand can be defined as a brand that offers products or services that are of the highest quality, exclusive, and often expensive. These brands typically have a strong reputation for their craftsmanship, attention to detail, and exclusivity.
The History of London Fog
London Fog was founded in 1923 by Israel Myers. The company started out as the Londontown clothing company in Maryland and eventually changed its name to London Fog Industries in 1966.
The brand became popular for its iconic trench coats which were worn by celebrities such as Humphrey Bogart and Audrey Hepburn. Over time, the company expanded its range to include other outerwear pieces such as jackets, parkas, and raincoats.
Price Range
One factor that determines whether a brand is considered luxurious or not is its price range. In general, luxury brands tend to be more expensive than other brands due to the quality of materials used and the level of craftsmanship involved.
London Fog offers an extensive range of outerwear pieces at different price points. While some of their items may be considered affordable by some consumers, others may find them too expensive for everyday wear. However, compared to other luxury brands such as Burberry or Gucci, London Fog’s price point tends to be lower.
Quality
Another factor that determines whether a brand is considered luxurious or not is the quality of their products. Luxury brands are known for their attention to detail and use of high-quality materials.
London Fog is known for using high-quality materials such as wool, cashmere, and leather in their outerwear pieces. They also pay attention to details such as stitching and buttons to ensure that their products are of the highest quality.
Accessibility
One thing that sets luxury brands apart from other brands is their exclusivity. Luxury brands tend to be harder to access due to limited availability or a strong brand image that makes them less accessible to the masses.
London Fog, on the other hand, is widely available through various retailers both online and offline. This accessibility may make it more difficult for London Fog to be considered a luxury brand.
Conclusion
So, is London Fog a luxury brand? Based on the factors we’ve discussed, it’s safe to say that while London Fog offers high-quality products at a relatively higher price point than some other brands, it may not necessarily be considered a luxury brand in the traditional sense. However, this does not detract from the fact that London Fog is a well-respected and iconic brand within the fashion industry.