Is London Fog Going Out of Business?

By Alice Nichols

London Fog, the iconic American brand known for its classic trench coats and outerwear, has been a staple in the fashion industry for over 90 years. But recent rumors have circulated that the company may be going out of business.

So, is it true? Let’s take a closer look.

History of London Fog

London Fog was founded in 1923 as the Londontown clothing company in Maryland, USA. The brand gained popularity during World War II when it provided waterproof coats to U.S. Navy officers. After the war, the company changed its name to London Fog and continued to produce high-quality outerwear for men and women.

The Decline of London Fog

In recent years, London Fog has faced tough competition from other outerwear brands such as North Face and Canada Goose. The rise of fast fashion has also impacted the brand’s sales. Customers are now more interested in affordable and trendy clothing rather than investing in classic pieces that last for years.

In addition to these external factors, London Fog has faced internal management issues that have contributed to its decline. In 2018, the company filed for bankruptcy and was acquired by Iconix Brand Group.

The Future of London Fog

Despite these challenges, there is still hope for London Fog. Iconix Brand Group has a track record of turning around struggling fashion brands such as Starter and Pony. The company plans to revitalize London Fog by expanding into new markets and introducing new product lines.

Moreover, there is still a demand for classic trench coats and outerwear that never goes out of style. If London Fog can maintain its reputation for quality craftsmanship and timeless designs, it can still compete with other brands in the market.

Conclusion

While London Fog has faced numerous challenges in recent years, it is not going out of business anytime soon. Its new parent company, Iconix Brand Group, has a solid plan to revitalize the brand and bring it back to its former glory. As consumers continue to appreciate classic pieces that stand the test of time, London Fog has the potential to remain a leader in the outerwear industry for years to come.

7 Related Question Answers Found

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Is London Fog Any Good?

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Is London Fog Unhealthy?

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Is London Fog a Luxury?

London Fog is a brand that has been synonymous with luxury for decades. But is it really considered a luxury brand? Let’s explore this question in more detail.

Does London Fog Run Big or Small?

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Is London Fog Good Quality?

If you’re considering purchasing a London Fog coat, you may be wondering about the quality of their products. With so many options on the market, it’s important to do your research before making a purchase. In this article, we’ll take an in-depth look at London Fog and determine whether or not their products are worth investing in.

Does London Fog Run Large?

If you’re planning on buying a London Fog coat or jacket, you may be wondering if their sizes run large. London Fog is a popular brand known for its classic and stylish outerwear. In this article, we’ll explore whether or not London Fog runs large and what you can do to ensure the perfect fit.

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