If you’re a fan of London Fog, you may be wondering if the iconic fashion brand is still in business. Rumors have been circulating for years about the company’s financial troubles and potential closure. Let’s take a closer look at the current state of London Fog.
History of London Fog
London Fog was founded in 1923 by Israel Myers, who started out selling raincoats on the streets of Chicago. The company quickly grew and became known for its high-quality outerwear, particularly its trench coats. Over the years, London Fog expanded into other fashion categories, including luggage, shoes, and accessories.
Financial Troubles
In recent years, London Fog has faced several financial challenges. In 2011, the company filed for bankruptcy and was acquired by Iconix Brand Group. However, Iconix has also had financial difficulties and has been trying to sell off some of its brands.
There have been reports that London Fog stores have closed in certain locations across the United States. However, it’s unclear if this is due to financial troubles or simply a change in business strategy.
Current Status
As of now, it’s unclear whether London Fog is still in business or if it has permanently closed its doors. The company’s website is still active and features a range of products for sale. However, there are no physical stores listed on the site.
It’s possible that London Fog may be operating solely as an online retailer at this time. Alternatively, it could be that the brand is winding down operations and selling off remaining inventory before officially closing.
Conclusion
While it’s uncertain whether London Fog is still in business or not, what we do know is that the brand has a rich history and legacy within the fashion industry. Whether it continues to operate or not, London Fog will always be remembered as a pioneer in high-quality outerwear and a symbol of classic American style.