Is London Fog Still in Business?

By Michael Ferguson

If you are a fan of London Fog, the iconic brand known for its classic trench coats and stylish outerwear, you may be wondering if they are still in business. Despite the brand’s long history and popularity, there have been some rumors circulating about its current status. So, let’s take a closer look at the question – is London Fog still in business?

History of London Fog

Before we delve into the current status of London Fog, let’s take a quick trip down memory lane and revisit the history of this beloved brand. London Fog was founded in 1923 by Israel Myers, a Polish immigrant who started his career as a raincoat salesman.

He noticed that most raincoats were bulky and uncomfortable, so he set out to create a more stylish and practical option. Thus, London Fog was born.

Over the years, London Fog became known for its high-quality raincoats and other outerwear items like jackets and trench coats. The brand gained popularity not just in America but around the world. It even became the official supplier of trench coats to the US Navy during World War II.

Changes in Ownership

Now let’s fast forward to today – what is the status of London Fog? The brand has undergone several changes in ownership over the years.

In 2011, Iconix Brand Group acquired London Fog as part of its portfolio of fashion brands. However, Iconix filed for bankruptcy in May 2020 due to mounting debts.

So what does this mean for London Fog? While there have been no official announcements about the brand’s future, it seems that it may be on hiatus for now. The official website has not been updated since 2019 and many retailers no longer carry their products.

Legacy of London Fog

Despite this uncertainty about its future, there is no denying that London Fog has left an indelible mark on the fashion industry. Its classic trench coats and outerwear items have been worn by countless celebrities and fashion icons over the years. The brand’s legacy lives on through its iconic designs and timeless style.

Conclusion

In conclusion, while it is unclear whether London Fog will make a comeback in the future, there is no denying the impact it has had on fashion history. Its legacy lives on through its classic designs and enduring style. Whether you are a longtime fan or just discovering the brand for the first time, London Fog will always hold a special place in the hearts of fashion lovers everywhere.