Is Lottie London Cruelty-Free?

By Michael Ferguson

Lottie London is a popular cosmetic brand known for its trendy makeup products. However, the question that has been popping up lately is whether Lottie London is cruelty-free or not. In this article, we will take a closer look at Lottie London’s animal testing policy and try to answer this question.

What Does Cruelty-Free Mean?

Before we dive into Lottie London’s animal testing policy, let’s first understand what cruelty-free means. A product can be considered cruelty-free if it has not been tested on animals at any stage of its production process. This includes ingredients used in the product, as well as the final product itself.

Lottie London’s Animal Testing Policy

According to Lottie London’s website, they claim to be a cruelty-free brand. They state that they do not test their products on animals and do not use any third-party suppliers who conduct animal testing on their behalf.

Is Lottie London Certified Cruelty-Free?

At the time of writing this article, Lottie London does not have any certification from internationally recognized organizations such as PETA or Leaping Bunny. However, this does not necessarily mean that they are not cruelty-free.

What About Lottie London’s Parent Company?

Lottie London is owned by Taste Beauty LLC, a company that also owns other cosmetic brands. Unfortunately, Taste Beauty LLC is not considered to be a cruelty-free company as some of its other brands are known to sell their products in China.

Conclusion

Based on the information available on their website and social media channels, it seems that Lottie London is indeed a cruelty-free brand. However, since their parent company is not considered to be cruelty-free due to its other brands selling products in China where animal testing is required by law, some people may choose to avoid Lottie London.

In conclusion, while Lottie London claims to be cruelty-free and does not test its products on animals, it is important to make a well-informed decision based on individual values and beliefs.