If you’re a fashion enthusiast, you’ve probably come across two names: Saint Laurent Paris and YSL. These two names are often used interchangeably, but are they really the same thing? Let’s explore.
The Origins of YSL
YSL stands for Yves Saint Laurent, a French fashion designer who founded his eponymous brand in 1961. Throughout the 60s and 70s, Yves Saint Laurent became an icon in the fashion industry, revolutionizing women’s clothing with his iconic tuxedo suit and popularizing ready-to-wear clothing.
Saint Laurent Paris
In 2012, YSL underwent a rebranding process under the leadership of Hedi Slimane. As part of this rebranding effort, the brand changed its name to Saint Laurent Paris. This change was met with mixed reactions from fans of the brand who were accustomed to calling it YSL.
The Difference Between Saint Laurent Paris and YSL
The main difference between Saint Laurent Paris and YSL is simply their names. While Saint Laurent Paris retains much of the same aesthetic as YSL, the name change was intended to modernize and streamline the brand’s image.
Logo Change
Another significant change that came with the rebranding was a new logo. The new logo features “Saint Laurent” written in a bold, sans-serif font with no mention of “Paris.” This minimalist approach caused some controversy among fans who felt that it didn’t properly reflect the brand’s heritage.
Collections
Despite these changes, Saint Laurent Paris continues to produce collections that stay true to its roots. The brand is known for its edgy yet classic designs that often incorporate elements like leather and studs.
- Saint Laurent Paris pieces are currently sold at various luxury department stores like Neiman Marcus and Saks Fifth Avenue.
- The brand operates numerous standalone stores across the world, including locations in Paris, New York, and Los Angeles.
Conclusion
In summary, Saint Laurent Paris is not the same as YSL, but they are closely related. While the brand underwent a name change and logo redesign in 2012, it still stays true to its roots by producing collections that are edgy yet classic. Regardless of what you choose to call it, Saint Laurent Paris remains a beloved and influential fashion brand that has left an indelible mark on the industry.
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