Is Tourism Big in Japan?

By Alice Nichols

Japan is a fascinating country, with a rich culture, stunning natural landscapes, and a unique blend of traditional and modern elements. It’s no wonder that tourism has become an increasingly important industry in Japan in recent years. In this article, we’ll explore the question of whether tourism is big in Japan, looking at some key statistics and trends.

Overview of Japanese Tourism

According to data from the Japan National Tourism Organization (JNTO), the number of foreign visitors to Japan has been steadily increasing over the past decade. In 2019, a record-breaking 31.9 million visitors arrived in Japan, up from just 8.6 million in 2010. This growth has been fueled by a range of factors, including increased air connectivity, the weakening of the yen making travel more affordable for many people, and Japan’s growing reputation as a must-visit destination.

Top Tourist Destinations in Japan

Japan offers a wealth of attractions for visitors to enjoy. Some of the most popular destinations include:

  • Tokyo: With its vibrant neighborhoods, world-class museums and galleries, and delicious cuisine, Tokyo is a must-visit destination for many tourists.
  • Kyoto: Known for its traditional temples and shrines, Kyoto offers visitors an opportunity to experience Japan’s rich cultural heritage.
  • Hakone: This scenic town located near Mount Fuji is famous for its hot springs and stunning views.
  • Nara: Home to some of Japan’s oldest and most beautiful temples and shrines, Nara is another popular destination for tourists.

Trends in Japanese Tourism

While tourism in Japan has been growing steadily over the past decade or so, there have been some notable shifts in recent years. One trend is the increasing number of visitors from Asia, particularly China and South Korea. In 2019, visitors from these two countries accounted for over 60% of all foreign visitors to Japan.

Another trend is the rise of repeat visitors. According to a survey conducted by JNTO, more than half of all foreign visitors to Japan in 2018 had been to the country before. This suggests that many people are finding Japan to be a destination worth returning to.

Conclusion

In conclusion, it’s clear that tourism is indeed big in Japan. With its unique blend of traditional and modern elements, stunning natural beauty, and rich culture, Japan offers something for everyone. Whether you’re interested in exploring the bustling streets of Tokyo or hiking through the scenic countryside, there’s no shortage of things to see and do in this fascinating country.