Is Tourism Big in Rwanda?

By Anna Duncan

Rwanda, known as the Land of a Thousand Hills, is a small country in East Africa that has made significant strides in economic growth and social development since the 1994 genocide. One of the key sectors driving this growth is tourism.

But is tourism really big in Rwanda? Let’s dive deeper to find out.

The Rise of Rwandan Tourism

In recent years, Rwanda has emerged as one of the fastest-growing tourist destinations in Africa. In 2019, the country welcomed over 1.5 million visitors, generating over $500 million in revenue. This represents a significant increase from just 218,000 visitors in 2003.

Gorilla Trekking

One of the main attractions for tourists visiting Rwanda is gorilla trekking. The country is home to over a third of the world’s remaining mountain gorillas, and visitors can take guided hikes through Volcanoes National Park to observe these magnificent creatures up close.

Cultural Tourism

In addition to wildlife tourism, Rwanda also offers cultural tourism experiences that allow visitors to learn about the country’s rich history and traditions. For example, visitors can take part in traditional dance performances or visit local artisans who produce traditional crafts.

Government Support for Tourism

The Rwandan government has been instrumental in promoting tourism as a key driver of economic growth. In 2017, they launched a new branding campaign called “Visit Rwanda” aimed at attracting more international visitors. The government has also invested heavily in infrastructure development such as building new hotels and improving roads to tourist destinations.

Sustainable Tourism

Rwanda’s commitment to sustainable tourism has also helped to attract environmentally-conscious travelers. For example, all gorilla trekking permits sold by the government come with a fee that goes towards conservation efforts and supporting local communities.

Conclusion

In conclusion, tourism is indeed big in Rwanda and continues to grow as the country becomes increasingly popular among travelers seeking unique and authentic experiences. With its stunning natural beauty, rich cultural heritage, and commitment to sustainability, Rwanda is well-positioned to continue its growth as a leading tourist destination in Africa.