If you are a frequent traveller on the British railway network, then you might have heard about the rebranding of London Midland trains. The franchise, which has been operating since 2007, was acquired by West Midlands Trains Ltd in 2017. Since then, they have undergone a significant transformation and are now known by a new name.
What Are London Midland Trains Now Called?
If you were used to travelling on London Midland trains, then it’s time to get familiar with their new name – West Midlands Railway. This new brand was launched in December 2017, and the trains have been slowly transitioning to this new identity ever since.
Why Did They Change Their Name?
The change in name was primarily due to the end of London Midland’s franchise agreement with the Department for Transport. West Midlands Trains Ltd won the bid for the new franchise agreement and decided to rebrand the service as part of their plans to improve customer experience and service quality.
What Changes Can Passengers Expect?
Despite the change in name and ownership, passengers can expect a seamless transition with no major disruptions. All existing tickets and train schedules remain valid, and there are no changes to any routes or services.
However, passengers can expect an improvement in service quality as part of West Midlands Trains’ commitment to providing better transport facilities for all passengers. This includes improved cleanliness on trains and at stations, better customer service, more frequent services during peak hours, and newer trains on some routes.
Conclusion
In conclusion, if you’re planning your next trip on a British railway network soon after COVID-19 restrictions ease up completely or after getting vaccinated for it (whenever that may be), remember that London Midland trains are now called West Midlands Railway. While this might take some getting used to initially, the change is a positive one and promises to improve the overall travel experience for passengers.
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