What Are the 3 Types of Cruise Markets?

By Robert Palmer

Cruises are a popular way to travel, offering a unique and luxurious experience. However, not all cruises cater to the same market. In fact, there are three types of cruise markets: mainstream, premium, and luxury.

Mainstream Cruise Market:
The mainstream cruise market is the most popular and well-known type of cruise market. It caters to families, couples, and individuals who are looking for a budget-friendly vacation option. Mainstream cruises typically offer an array of onboard activities such as casinos, water parks, movie theaters, and live entertainment.

Key features of mainstream cruises:

  • Large ships with a capacity of over 3,000 passengers
  • Reasonably priced cabins
  • Casual dress code
  • Buffet-style dining options
  • Activities for all ages

Premium Cruise Market:

The premium cruise market caters to travelers who are willing to pay a bit more for an upgraded experience. These cruises offer more personalized service and amenities than mainstream cruises. The focus is on providing high-quality dining options and relaxation opportunities.

Key features of premium cruises:

  • Mid-sized ships with a capacity of around 1,000-3,000 passengers
  • Larger cabins with balconies or ocean views
  • Dress codes for dinner and evening events
  • Fine dining options with specialty restaurants on board
  • Somewhat fewer onboard activities but more focus on relaxation opportunities such as spas or pools.

Luxury Cruise Market:

Luxury cruises cater to high-end travelers looking for an ultra-luxurious experience. These cruises offer the most personalized service and amenities, including exclusive shore excursions and top-of-the-line dining options. The focus is on providing a luxurious atmosphere with unparalleled service.

Key features of luxury cruises:

  • Small ships with a capacity of 500 passengers or less
  • Larger cabins or suites with butler service, personal concierge, and private balconies
  • Formal dress codes for all events
  • Fine dining options with Michelin-starred chefs on board
  • Exclusive shore excursions and activities available to guests.

In conclusion, understanding the differences between the three types of cruise markets can help you choose the best option for your next vacation. Whether you’re looking for an affordable family-friendly option or a luxurious experience, there’s a cruise that will suit your needs and budget.