What Are the Benefits of Film Tourism?

By Robert Palmer

Film tourism, also known as movie tourism or cinema tourism, is becoming increasingly popular among travelers. It refers to visiting a destination because it was featured in a film or TV show. The concept has gained traction over the years, and there are several reasons why it’s beneficial both for the tourists and the host destinations.

The Benefits of Film Tourism

1. Boosts Local Economy

One of the most significant benefits of film tourism is that it boosts local economies.

When a film crew chooses a particular location for filming, they require various services such as accommodation, transportation, food, and other supplies. All these requirements generate income for local businesses and create employment opportunities.

2. Promotes Destination

When a location is featured in a popular movie or TV show, it automatically gains recognition and exposure on an international level. It can help promote the destination to potential visitors who may have never heard of the place before or had any intention of visiting it.

3. Preserves Culture and Heritage

Films that showcase cultural heritage sites or locations can help preserve them by generating revenue for their upkeep and maintenance. Additionally, when tourists visit these locations due to their portrayal in films, they become more aware of their significance and are likely to respect them more.

4. Increases Tourist Footfall

Film tourism helps bring in new tourists while also retaining existing ones by providing them with unique experiences related to their favorite films/shows. It increases footfall in off-seasons when tourist traffic is low, helping businesses stay afloat throughout the year.

5. Creates Job Opportunities

Film production requires an array of skilled professionals such as actors, directors, cinematographers, scriptwriters, costume designers, makeup artists, etc., all of whom may be hired from local talent pools. Additionally, the production may require extras or technical crew members, creating job opportunities for locals who may not have had any prior experience in the industry.

6. Encourages Film Industry Growth

Film tourism helps create a conducive environment for the growth of the film industry in a particular region.

When filmmakers recognize that a place offers unique locations and resources, they are more likely to choose it as a location for their future projects. This could lead to the establishment of studios and production houses in the area, creating even more job opportunities and boosting local economies.

Conclusion

In conclusion, film tourism has several benefits that cannot be ignored. It helps boost local economies, promote destinations, preserve cultural heritage sites, increase tourist footfall, create job opportunities and encourage the growth of the film industry. As such, it’s essential for destinations to tap into this trend and leverage it to their advantage by showcasing their unique features and attractions to filmmakers worldwide.