What Are the Characteristics of a Tourism Product and a Tourist Destination?

By Michael Ferguson

A tourist destination is the primary goal of a traveler’s journey and the key attraction for their trip, while a tourism product is an offering that can be bought and sold in order to satisfy the needs of a traveler. Both are an integral part of the tourism industry, but what are the characteristics of each?

Tourism Product

A tourism product is typically a tangible item that includes activities, services, and accommodations. It can range from basic offerings such as transportation and lodging to more elaborate experiences such as guided tours, special events, and meals. The characteristics of a tourism product include:

  • It must be appealing to potential customers
  • It must offer value for money
  • It must be easy to access
  • It must meet customer expectations
  • It must have a positive impact on its destination

Tourist Destination

A tourist destination is usually a place where travelers go to experience attractions, activities, culture, or scenery. Characteristics of a tourist destination include:

  • It should have something special or unique that attracts people from other parts of the world.
  • It should have well-developed infrastructure such as transportation options, accommodation facilities, and quality services.
  • The surrounding area should also offer entertainment options such as restaurants, shopping areas and leisure activities.
  • The local government should ensure safety for all visitors.

In conclusion, both tourism products and tourist destinations play an important role in the travel industry. A tourism product is typically an offering that can be bought and sold while a tourist destination is usually a place where travelers go to experience attractions.

In order for them to be successful they both need to be appealing to potential customers and offer value for money while also meeting customer expectations. Additionally, a tourist destination should have something unique that attracts people from other parts of the world as well as well-developed infrastructure in order for visitors to feel safe and enjoy their stay.