What Are the Subjects in Tourism Management?

By Alice Nichols

Tourism management is a field that is gaining immense popularity in recent years. With more and more people traveling for leisure or business purposes, the tourism industry has become a significant contributor to the global economy.

Tourism management involves the application of various principles and concepts to manage and develop tourism businesses. In this article, we’ll be discussing the subjects that are covered in tourism management.

Introduction to Tourism Management

Tourism management is an interdisciplinary field that covers various subjects related to tourism. The primary objective of this field is to provide students with a comprehensive understanding of the tourism industry and equip them with skills required for managing tourism businesses. Here are some of the subjects that are covered in tourism management:

1. Tourism Marketing

Tourism marketing is a crucial subject in tourism management, as it involves promoting tourist destinations and attracting visitors. This subject covers various marketing strategies, including digital marketing, advertising, public relations, event management, and sales promotion.

2. Hospitality Management

Hospitality management is another critical subject in tourism management that covers managing hotels, restaurants, resorts, and other hospitality businesses. This subject focuses on providing quality services to customers and enhancing their experience.

3. Destination Management

Destination management involves developing and managing tourist destinations such as cities, national parks, beaches, historical sites, etc. This subject covers various aspects related to destination development such as planning, infrastructure development, environmental sustainability, etc.

4. Tourism Economics

Tourism economics is a subject that deals with the economic aspects of the tourism industry such as demand-supply analysis, impact of tourism on local economies, pricing strategies for tourist services/products.

5. Tour Guiding

Tour guiding involves leading visitors on tours to various tourist attractions and providing them with information about the history/culture/heritage of the destination. This subject covers various guiding techniques, communication skills, and customer service.

6. Sustainable Tourism

Sustainable tourism is a subject that focuses on developing tourism in a way that benefits the local community and preserves the environment. This subject covers various sustainable tourism practices such as eco-tourism, responsible tourism, and community-based tourism.

Conclusion

Tourism management is a vast field that covers various subjects related to managing and developing tourism businesses. The subjects mentioned above are just some of the essential topics covered in this field. A degree in tourism management can provide students with excellent career opportunities in the hospitality and tourism industries.