When it comes to the world of tourism, there are various organizations that play important roles in shaping and promoting this industry. These organizations differ in their objectives, structures, and functions. In this article, we will explore the different types of tourism organizations that exist today.
Government Tourism Organizations
Government tourism organizations are established by national or regional governments with the aim of promoting tourism in their respective countries or regions. These bodies usually have a board of directors appointed by the government and work in close collaboration with other government agencies such as immigration departments, transportation authorities, and environmental agencies. Examples of government tourism organizations include Visit Britain, Tourism Australia, and Japan National Tourism Organization.
Destination Marketing Organizations
Destination marketing organizations (DMOs) are non-profit entities that promote a specific destination to attract visitors. DMOs work closely with local businesses such as hotels, restaurants, and tour operators to develop promotional campaigns that showcase the unique features of the destination.
DMOs also provide vital information to tourists including maps, brochures, and visitor guides. Examples of DMOs include NYC & Company (New York City), Destination Canada (Canada), and Dubai Tourism (Dubai).
Trade Associations
Trade associations are groups that represent businesses in the tourism industry such as hotels, airlines, travel agencies, and tour operators. These associations work to promote the interests of their members by lobbying governments for policies that benefit the industry as a whole.
They also organize conferences and trade shows where members can network and exchange ideas. Examples of trade associations include the American Hotel & Lodging Association (AH&LA), International Air Transport Association (IATA), and World Travel & Tourism Council (WTTC).
Non-Governmental Organizations
Non-governmental organizations (NGOs) are independent entities that work towards promoting sustainable tourism practices while also preserving cultural heritage and protecting the environment. These organizations work to raise awareness among tourists about responsible tourism practices, such as reducing the impact of tourism on local communities and ecosystems. Examples of NGOs include The International Ecotourism Society (TIES), The Global Sustainable Tourism Council (GSTC), and Rainforest Alliance.
Conclusion
In conclusion, tourism organizations play a crucial role in promoting, developing, and sustaining the tourism industry. Government tourism organizations work to promote their countries or regions as tourist destinations while DMOs promote specific destinations.
Trade associations represent businesses in the industry, while NGOs work towards promoting sustainable tourism practices. By working together, these organizations can ensure that the tourism industry continues to grow while minimizing its negative impact on local communities and the environment.