Beko, a multinational home appliance brand, is currently the main sponsor of Barcelona Football Club. The Turkish company has been the sponsor of the Catalan giants since 2014, and their partnership has brought about significant benefits for both parties.
The sponsorship deal between Beko and Barcelona is one of the most lucrative in world football. In this article, we will discuss what Beko pays Barcelona for their sponsorship.
Beko’s Sponsorship Deal with Barcelona
Beko’s five-year sponsorship deal with Barcelona was signed in 2014 and was worth €19 million per year. The deal was renewed in 2019 for another three years, bringing the total value of the partnership to €135 million over eight years. This means that Beko pays Barcelona an average of €16.9 million per year for their sponsorship.
The Benefits of Sponsorship
The sponsorship deal between Beko and Barcelona has brought about several benefits for both parties. For Beko, it has helped to increase brand awareness and boost sales, particularly in Europe and Latin America where football is very popular. For Barcelona, it has provided a significant source of revenue that helps to fund player transfers and other expenses.
Brand Awareness
As one of the main sponsors of Barcelona, Beko’s logo is prominently displayed on the team’s official jerseys as well as other marketing materials such as billboards and social media posts. This exposure has helped to increase brand awareness among football fans around the world.
Increased Sales
The partnership with Barcelona has also helped to boost sales for Beko. According to reports, the company saw a 13% increase in sales in Europe during the first year of their sponsorship deal with Barcelona.
Revenue Source
For Barcelona, the sponsorship deal with Beko provides a significant source of revenue that helps to fund player transfers and other expenses. The club is one of the biggest spenders in world football and needs to generate a substantial amount of revenue to maintain its position at the top.
Conclusion
In conclusion, Beko pays Barcelona an average of €16.9 million per year for their sponsorship, making it one of the most lucrative deals in world football. The partnership has brought about significant benefits for both parties, including increased brand awareness, boosted sales, and a significant source of revenue for Barcelona.
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