Rakuten, the Japanese e-commerce giant, has been a sponsor of Barcelona FC since 2017. The company signed a four-year deal with the club, which is estimated to be worth around €55 million per year. In this article, we will take a closer look at what Rakuten pays Barcelona and what benefits they receive in return.
How Much Does Rakuten Pay Barcelona?
Rakuten pays Barcelona an estimated €55 million per year as part of their sponsorship deal. This makes Rakuten one of the biggest sponsors of the club, alongside companies like Nike and Qatar Airways. The deal was signed in 2017 and is set to run until 2021.
What Benefits Does Rakuten Receive?
As part of their sponsorship deal, Rakuten receives a number of benefits from Barcelona FC. These include:
- Naming Rights: One of the main benefits that Rakuten receives is the naming rights to Barcelona’s training ground. The facility is now known as the “Rakuten Training Center”.
- Brand Exposure: As a sponsor of one of the biggest football clubs in the world, Rakuten receives significant brand exposure.
Their logo can be seen on Barcelona’s matchday shirts as well as on various other merchandise and promotional materials.
- Digital Marketing: Rakuten also receives access to Barcelona’s digital platforms, including their website and social media channels. This allows them to reach a wider audience and promote their brand more effectively.
- VIP Hospitality: Another benefit that Rakuten receives is VIP hospitality at Barcelona’s home matches. This includes access to premium seating areas and exclusive events.
Why Did Barcelona Choose Rakuten?
Barcelona chose Rakuten as a sponsor for a number of reasons. One of the main factors was the company’s global reach.
Rakuten is one of the largest e-commerce companies in the world, with a presence in over 29 countries. This made them an ideal partner for Barcelona, who have a huge global fan base.
Another factor that contributed to Barcelona’s decision was Rakuten’s commitment to innovation and technology. The company is known for its investment in new technologies and its focus on digital marketing. This made them an attractive partner for Barcelona, who are also known for their innovative approach to football.
Conclusion
In conclusion, Rakuten pays Barcelona an estimated €55 million per year as part of their sponsorship deal. In return, they receive a range of benefits including naming rights, brand exposure, digital marketing opportunities and VIP hospitality. Barcelona chose Rakuten as a sponsor due to their global reach and commitment to innovation and technology.