Singapore is a small island city-state in Southeast Asia that is known for its financial prowess, cultural diversity, and world-class tourist attractions. The Singapore Tourism Board (STB) is the primary government agency responsible for promoting Singapore as a premier tourist destination.
What does the Singapore Tourism Board do?
The mandate of the STB is to develop and manage tourism in Singapore by promoting it as a top-notch destination for leisure, business, and healthcare. The board works closely with various stakeholders in the tourism industry to enhance and diversify Singapore’s tourism offerings.
Promoting Singapore domestically and internationally
One of the key roles of the STB is to market Singapore as an attractive tourist destination both domestically and internationally. The board runs various campaigns across different media channels such as television, print, digital media, and social media to reach out to potential visitors from all over the world.
The STB also partners with travel agencies, airlines, cruise lines, and other industry players to promote packages and deals that showcase Singapore’s unique offerings such as its vibrant nightlife, world-class shopping malls, cultural festivals like Chinese New Year or Deepavali, lush greenery such as Gardens by the Bay or Sentosa Island.
Developing new tourist attractions
To continue attracting tourists from around the world, it’s important for Singapore to have new and exciting attractions. The STB works collaboratively with businesses involved in hospitality or entertainment industries to conceptualize some of these attractions.
For example – Jewel Changi Airport was developed by Changi Airport Group in partnership with STB which combines retail spaces with nature-based attractions like indoor gardens & waterfalls. Similarly Marina Bay Sands was developed by Las Vegas Sands Corporation in collaboration with STB which features a hotel resort with 2 large theatres & a casino near Marina Bay waterfront.
Supporting local tourism industry
The Singapore Tourism Board supports the local tourism industry by offering various initiatives and schemes for businesses in the hospitality and tourism sector. These include training programs, grants, and incentives for improving service quality standards, promoting sustainability practices, and developing new products & experiences that meet the needs of today’s travelers.
Conclusion
In conclusion, the Singapore Tourism Board plays a critical role in promoting Singapore as a world-class tourist destination. By developing new attractions, marketing them domestically & internationally through various media channels, supporting local businesses, and enhancing service quality standards – the board ensures that Singapore remains a top choice for tourists from around the world.
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