What Does the National Travel and Tourism Office Do?

By Michael Ferguson

The National Travel and Tourism Office (NTTO) is an organization responsible for promoting travel and tourism to the United States. The NTTO works to increase international visitation to the country, which in turn supports the U.S. economy by creating jobs and generating revenue.

History of the National Travel and Tourism Office

The NTTO was established in 1995 as a division of the U. Department of Commerce. Its primary mission is to enhance the competitiveness of the U. travel and tourism industry by providing data, analysis, and advocacy on behalf of the industry.

Responsibilities of the National Travel and Tourism Office

The NTTO has several key responsibilities that are critical to its mission:

Data Collection and Analysis

One of the primary functions of the NTTO is to collect data on international visitation to the United States. This includes information on where visitors are coming from, why they are visiting, how much money they are spending, and where they are spending it.

The NTTO then analyzes this data to identify trends in international travel patterns, which can help inform policy decisions related to tourism promotion.

Marketing and Promotion

The NTTO also plays a key role in marketing and promoting travel to the United States. This includes developing advertising campaigns, hosting familiarization trips for travel agents and journalists, and participating in trade shows around the world.

Through these efforts, the NTTO aims to raise awareness about all that America has to offer as a travel destination.

Policy Advocacy

Finally, the NTTO serves as an advocate for policies that support U. travel and tourism industry growth. This includes working with other government agencies, such as Customs and Border Protection (CBP) and Homeland Security (DHS), to ensure that visa processing is efficient for international travelers coming into the country.

Conclusion

In conclusion, the National Travel and Tourism Office plays a critical role in promoting travel and tourism to the United States. Through its data collection and analysis, marketing and promotion efforts, and policy advocacy work, the NTTO helps ensure that international visitors continue to come to America and contribute to our economy.