The World Travel and Tourism Council (WTTC) is a leading global organization that represents the travel and tourism industry. The council works towards promoting sustainable growth and development of the tourism sector by bringing together industry leaders, governments, and other stakeholders to discuss key issues.
What is the WTTC?
The WTTC is a non-profit organization that was established in 1990 with a mission to promote the economic and social benefits of travel and tourism. The council comprises CEOs from leading companies in the travel and tourism sector, as well as heads of national tourism boards, airlines, hotels, and other related businesses.
What does the WTTC do?
The WTTC plays a critical role in shaping policies that impact the travel and tourism industry. It works closely with governments around the world to advocate for policies that promote sustainable growth while also benefiting local communities.
One of the key functions of the WTTC is to provide research and insights into the economic impact of travel and tourism. The council regularly publishes reports on topics ranging from global tourism trends to specific challenges facing individual destinations.
The WTTC also hosts events throughout the year, including an annual summit that brings together industry leaders from around the world. These events provide an opportunity for stakeholders to network, exchange ideas, and discuss emerging trends.
WTTC initiatives
The WTTC has launched several initiatives aimed at promoting sustainable growth within the travel and tourism sector. For example, it has developed guidelines for sustainable tourism practices that businesses can adopt to reduce their environmental impact while also benefiting local communities.
Additionally, through its “Tourism for Tomorrow” awards program, the council recognizes businesses that are making significant contributions towards sustainable growth within their respective communities.
Conclusion
In conclusion, the World Travel and Tourism Council plays an important role in promoting sustainable growth within one of the world’s largest industries. With its focus on research, policy advocacy, and stakeholder engagement, the council is well-positioned to continue driving positive change in the travel and tourism sector for years to come.