The World Travel and Tourism Council (WTTC) is a global organization that works towards the sustainable growth of the travel and tourism industry. Established in 1990, it serves as a platform for industry leaders to come together, share ideas, and make informed decisions on various issues affecting the sector.
What is the role of WTTC?
The primary role of WTTC is to promote travel and tourism globally while ensuring that its growth is sustainable and responsible. The organization achieves this by engaging with governments, businesses, academics, and other stakeholders to develop policies that support the industry’s growth.
Advocacy
WTTC advocates for policies that are favorable to the travel and tourism sector. Its advocacy efforts focus on issues such as visa facilitation, taxation, infrastructure development, and job creation. The organization believes that these policies can help create an enabling environment for the industry’s growth.
Research
WTTC conducts research on various aspects of travel and tourism to provide insights that inform decision-making. Its research covers topics such as economic impact analysis, market trends, consumer behavior, and sustainability. The organization’s research reports are widely used by industry players, policymakers, academics, and analysts.
Sustainability
WTTC recognizes the importance of sustainability in ensuring the long-term growth of travel and tourism. It has developed initiatives such as the Tourism for Tomorrow Awards to promote sustainable practices in the industry. The organization also works with businesses to develop sustainability strategies that align with their operations.
Membership
WTTC membership is open to companies operating in the travel and tourism sector. Members benefit from access to research reports, networking opportunities with other members, advocacy support from WTTC in their interactions with governments around the world among other benefits.
- Member companies include:
- Airlines
- Hotels and resorts
- Tour operators
- Cruise companies
Conclusion
In conclusion, the World Travel and Tourism Council is a vital organization that plays a significant role in the growth and development of the travel and tourism industry. Its advocacy efforts, research insights, and sustainability initiatives have helped shape policies that support the sector’s growth while ensuring that it remains responsible. Membership in WTTC provides companies with access to valuable resources that can help them thrive in a dynamic industry.
10 Related Question Answers Found
The World Travel and Tourism Council (WTTC) is a leading global organization that represents the travel and tourism industry. The council works towards promoting sustainable growth and development of the tourism sector by bringing together industry leaders, governments, and other stakeholders to discuss key issues. What is the WTTC?
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