If you are someone who is interested in travel and tourism, then you might have heard about the WTM London. What exactly is WTM London? Let’s dive deeper into this topic.
What is WTM London?
WTM stands for World Travel Market, and it is a leading global event in the travel industry. It is held every year in London, England, and brings together professionals from the tourism industry all over the world. The event aims to promote networking opportunities, business deals, and discussion on emerging trends in the travel industry.
The History of WTM London
WTM London was first held in 1980 and has been organized annually since then. Over the years, it has become one of the most significant events in the industry and attracts a large number of participants from various sectors like tour operators, hoteliers, airlines, travel agents, tourist boards and more.
What Happens at WTM London?
The event lasts for three days and provides an opportunity for businesses to showcase their products and services to potential clients or partners. There are also several keynote speeches by prominent figures in the industry along with panel discussions on various topics related to tourism.
Exhibition
The exhibition area is where businesses can set up their stalls to showcase their products or services. The stalls are spread across different sections depending on the type of business. For example, there will be a section for hotels, another for airlines, another for tour operators etc.
Keynote Speeches
The keynote speeches are delivered by notable business leaders from both within and outside of the travel industry. They provide insights into emerging trends or challenges that businesses may face in the future.
Panel Discussions
These discussions are focused on specific topics related to tourism such as sustainability or technology innovations like virtual reality. They provide an opportunity for industry experts to share their opinions and experiences on these topics.
Conclusion
WTM London is an event that plays a significant role in the global tourism industry. It allows businesses to network, create partnerships, and discuss emerging trends related to tourism. By attending WTM London, businesses can gain valuable insights into the industry and stay updated on the latest trends and developments.
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