Have you ever heard of Evening in Paris perfume? It was a popular fragrance brand that was launched in the early 1920s and gained immense popularity throughout the 20th century. The perfume was known for its elegant and sophisticated scent, and it quickly became a favorite among women worldwide.
However, despite its popularity, Evening in Paris perfume disappeared from the market in the 1960s. So, what happened to this iconic perfume brand? Let’s take a closer look.
The Rise of Evening in Paris Perfume
Evening in Paris perfume was created by French perfumer Ernest Beaux. It was launched in 1928 under the name “Soir de Paris,” which translates to “Evening in Paris.” The fragrance quickly gained popularity among women who were looking for a sophisticated and elegant scent.
The perfume was sold worldwide and became particularly popular in America during World War II when American soldiers stationed in France brought it back home as a gift for their loved ones. By the end of the war, Evening in Paris had become a household name.
The Decline of Evening in Paris Perfume
Despite its initial success, Evening in Paris began to decline in popularity during the 1950s and ’60s. There were several reasons behind this decline:
- Changing Tastes: As fashion and beauty trends evolved, women began to prefer lighter scents over heavier perfumes like Evening in Paris.
- New Competitors: During the 1950s and ’60s, new fragrance brands emerged on the market, giving women more options than ever before.
- Poor Marketing: The brand failed to keep up with changing marketing trends, leading to decreased visibility and sales.
As a result of these factors, sales of Evening in Paris began to decline, and eventually, the perfume was discontinued in the 1960s.
The Revival of Evening in Paris Perfume
Despite being discontinued for over 50 years, Evening in Paris perfume has made a comeback in recent years. In 2016, French beauty brand Bourjois acquired the rights to the Evening in Paris name and relaunched the fragrance.
The new version of Evening in Paris stays true to its original scent, with notes of bergamot, violet, and vanilla. The perfume is packaged in a vintage-inspired bottle that pays homage to its iconic history.
Conclusion
Evening in Paris perfume may have disappeared from the market for several decades, but its legacy lives on. This classic fragrance brand continues to evoke feelings of elegance and sophistication among women worldwide. With its recent revival, it’s clear that Evening in Paris will continue to be a beloved fragrance for generations to come.