Palmer Coolum Resort was once a premier destination for tourists and golf enthusiasts alike. However, in recent years, the resort has gone through some significant changes that have left many wondering what happened.
Before we dive into what led to the resort’s current state, let’s take a quick look at its history. The Palmer Coolum Resort was originally built in 1988 by Japanese developer, Kajima Corporation. It was then purchased by mining magnate Clive Palmer in 2011 and underwent a $2 billion renovation that included the addition of a dinosaur park.
However, things began to take a turn for the worse in 2015 when the resort’s management contract with Accor Hotels was terminated. This led to a decline in visitor numbers and revenue, which eventually resulted in the resort being placed into voluntary administration in January 2019.
So, what exactly happened to Palmer Coolum Resort?
The Termination of Accor Hotels’ Management Contract
One of the key factors that contributed to the resort’s downfall was the termination of its management contract with Accor Hotels. This occurred due to disputes between Palmer and Accor over operational issues such as staffing levels and service standards.
Without Accor’s expertise and marketing power behind it, the resort struggled to attract visitors and generate revenue.
The Impact of Negative Publicity
The Palmer Coolum Resort also suffered from negative publicity surrounding its owner Clive Palmer. Palmer is known for his controversial political views and business dealings, which have led to him being labeled as a “maverick” by some media outlets.
This negative publicity had an impact on the resort’s image and made it less attractive to potential visitors.
The Dinosaur Park Debacle
Another factor that contributed to the resort’s decline was its dinosaur park. While initially seen as an exciting addition to the resort’s attractions, it quickly became apparent that managing a dinosaur park was not a core competency of the resort’s management team.
This led to issues with safety standards and visitor experience, which ultimately resulted in the park being closed in 2018.
Voluntary Administration
The final nail in the coffin for Palmer Coolum Resort was its placement into voluntary administration in January 2019. This occurred after the resort’s owner, Clive Palmer, failed to secure funding to keep it operational.
While there were attempts to sell the resort as a going concern, no suitable buyers were found and it was eventually sold off as separate assets.
- The golf course was sold to the Sunshine Coast Council for $2.9 million.
- The resort’s accommodation buildings were sold to a private buyer for $20 million.
- The dinosaur park’s assets were sold off separately.
In conclusion, Palmer Coolum Resort’s decline can be attributed to a combination of factors such as the termination of its management contract with Accor Hotels, negative publicity surrounding its owner Clive Palmer, issues with its dinosaur park attraction, and ultimately its placement into voluntary administration. It serves as a cautionary tale of how mismanagement and external factors can lead to the downfall of even once-thriving resorts.