Snowbird Ski Resort has been a popular ski destination for many years, attracting skiers and snowboarders from all over the world. However, in recent years, some changes have occurred at Snowbird that have left many people wondering what has happened to this once-beloved resort.
One of the biggest changes that has occurred at Snowbird is the shift in ownership. In 2014, Snowbird was acquired by Alterra Mountain Company, a large ski resort conglomerate based in Denver. While this acquisition was initially seen as a positive move for Snowbird, it has also led to some concerns among longtime visitors.
One of the main concerns that visitors have expressed is that Snowbird has become more commercialized since it was acquired by Alterra. Many people feel that the resort has lost some of its charm and character as a result of this commercialization. Some have even gone so far as to say that Snowbird now feels like just another generic ski resort.
Another issue that has arisen since Alterra took over is the pricing structure at Snowbird. Many visitors feel that lift ticket prices have become too expensive, making it difficult for families and budget-conscious skiers to enjoy the resort. Some also feel that other aspects of the resort experience, such as dining and lodging, have become more expensive as well.
Despite these concerns, there are still many things to love about Snowbird Ski Resort. The resort’s location in Little Cottonwood Canyon offers stunning views and access to some of the best skiing terrain in North America. With over 2,500 acres of skiable terrain and an average annual snowfall of 500 inches, there’s no shortage of great skiing here.
Snowbird also offers a variety of dining options ranging from casual cafes to fine dining restaurants. And while lodging options can be pricey, there are still plenty of affordable options available both on and off the mountain.
Overall, while some changes have occurred at Snowbird Ski Resort in recent years, it still remains a great destination for skiers and snowboarders alike. Whether you’re a seasoned pro or a beginner just starting out, there’s something for everyone at Snowbird. So if you’re looking for a new ski destination to add to your list, Snowbird is definitely worth considering.