What Is a Certified Tourism Ambassador?

By Anna Duncan

Are you interested in becoming a tourism ambassador? If so, you might want to consider becoming a Certified Tourism Ambassador (CTA).

A CTA is an individual who has undergone extensive training on tourism and hospitality in their local area and who is equipped with knowledge and skills to promote the destination in a positive light. Let’s dive deeper into what being a CTA entails.

What is a Certified Tourism Ambassador?

A Certified Tourism Ambassador is an individual who has completed professional development training that enhances their knowledge of the local tourism industry. The program was created by the Tourism Ambassador Institute, which aims to provide CTAs with the necessary knowledge and skills to provide exceptional service to visitors.

What does the training entail?

The CTA program is designed to educate individuals about the importance of tourism in their community and how they can contribute to its growth. The training covers topics such as customer service, local attractions, history, culture, and events. It also teaches CTAs how to create positive experiences for visitors and make recommendations based on their interests.

What are the benefits of becoming a CTA?

Becoming a CTA has many benefits for both individuals and communities. For individuals, it provides an opportunity to expand their knowledge about their community’s tourism industry, enhance their professional skills, and gain recognition as a trusted source of information for visitors. For communities, it helps to create a positive image of the destination by providing exceptional service to visitors.

How can someone become a CTA?

To become a CTA, one must complete the required training program provided by the Tourism Ambassador Institute. The program typically takes 4-6 hours to complete and includes both classroom instruction and online coursework. After completing the training program, individuals must pass an exam that tests their knowledge of local attractions, events, history, culture, and customer service.

Conclusion

In conclusion, becoming a Certified Tourism Ambassador is a great way to enhance your knowledge of the local tourism industry and contribute to the growth of your community. The program provides individuals with the necessary skills and knowledge to provide exceptional service to visitors, creating a positive image of the destination. If you are interested in becoming a CTA, contact your local tourism office or visit the Tourism Ambassador Institute website for more information.