What Is ABTA in Travel and Tourism?

By Michael Ferguson

ABTA, or the Association of British Travel Agents, is an organization that provides support and guidance for travel companies in the UK. It was founded in 1950 with the aim of upholding high standards within the travel industry and protecting consumers.

What Does ABTA Do?

ABTA offers a range of services to its members, including legal advice, financial protection schemes, and training and development opportunities. The organization also works closely with government bodies and other industry associations to ensure that the interests of its members are represented at all levels.

Financial Protection

One of the key benefits of being an ABTA member is access to financial protection schemes. These schemes provide customers with reassurance that their money is safe when booking a holiday or travel package through an ABTA member. If a company goes out of business, customers will be refunded or repatriated if they are already abroad.

Legal Support

ABTA provides its members with legal advice and support on a range of issues, including employment law, health and safety regulations, and consumer protection legislation. This can be invaluable for smaller travel companies who may not have their own legal departments or resources.

Training and Development

ABTA offers a variety of training courses and development opportunities for its members. This includes online learning resources, workshops, and events. By investing in their employees’ skills and knowledge, travel companies can improve their service offering and stay ahead of the competition.

Becoming an ABTA Member

To become an ABTA member, travel companies must go through a rigorous accreditation process that includes financial checks, compliance audits, and customer service assessments. Once accepted as a member, companies must adhere to strict codes of conduct relating to ethical business practices and customer service standards.

  • The Benefits: Membership brings a range of benefits, including access to financial protection schemes, legal support, and training and development opportunities.
  • The Process: Companies must go through a strict accreditation process to become members, including financial checks, compliance audits, and customer service assessments.
  • The Standards: Members are expected to adhere to strict codes of conduct relating to ethical business practices and customer service standards.

Conclusion

ABTA plays a vital role in the UK travel industry by upholding high standards and providing support and guidance for its members. Its financial protection schemes, legal advice, and training opportunities help travel companies to deliver a better service for their customers while staying ahead of the competition. By becoming an ABTA member, companies can benefit from access to these services as well as the credibility that comes with being part of a respected industry association.