What Is America’s Tourism Slogan?

By Robert Palmer

America is a country that has always been known for its stunning natural landscapes, iconic landmarks, diverse culture, and warm hospitality. With so much to offer, it’s no wonder that tourism is a significant contributor to the country’s economy. However, with so many tourist destinations and experiences to choose from, what is America’s tourism slogan?

The United States of America has had several tourism slogans throughout its history. Some slogans were more popular than others and resonated better with both domestic and international tourists. Let’s take a closer look at some of the most memorable ones.

Discover America

“Discover America” was a popular slogan used by the US Travel Association in 2007. The campaign aimed to encourage both domestic and international tourists to explore the country’s diverse offerings, from pristine beaches and towering mountains to bustling cities and charming small towns.

See the USA

“See the USA” was one of the earliest tourism slogans used in the United States. This catchy phrase was introduced in 1949 by Grey Advertising as part of a campaign for General Motors’ Chevrolet division. The campaign featured popular celebrities like Dinah Shore singing “See the USA in your Chevrolet,” which helped it gain national attention.

I Love New York

“I Love New York” is perhaps one of the most iconic tourism slogans ever created. Developed in 1977 by Wells Rich Greene advertising agency for New York State Department of Economic Development, this slogan quickly became synonymous with New York City itself. The campaign used an eye-catching logo with a red heart symbolizing love for the city.

Pure Michigan

“Pure Michigan” is another popular tourism slogan that has been used since 2006 by Michigan’s tourism board. The slogan aims to highlight Michigan’s natural beauty and encourage visitors to explore its lakeshores, forests, and small towns.

Let’s Go Places

“Let’s Go Places” is the current tourism slogan used by Toyota Motor Sales in America. The car company launched this campaign in 2012, which aimed to inspire travel and adventure by showcasing the versatility of its cars.

Conclusion

In conclusion, there have been many memorable tourism slogans in America’s history, each with its unique message and Target audience. Whether it’s “Discover America,” “I Love New York,” or “Pure Michigan,” these slogans have helped to promote tourism and encourage visitors to explore all that America has to offer. So, next time you plan your trip, consider these slogans and choose your destination accordingly.