In the highly competitive tourism industry, businesses need to go beyond simply offering a basic product or service. To survive and thrive, they need to offer an augmented product that goes above and beyond what their competitors offer. But what is an augmented product in tourism, and how can businesses create one?
An augmented product is a product that has been enhanced with additional features or services to make it more valuable to customers. In the tourism industry, this could mean offering additional services such as airport transfers, free Wi-Fi, or complimentary breakfast. It could also involve providing customers with access to exclusive experiences like guided tours, VIP access to attractions, or even personalized travel itineraries.
Creating an augmented product in tourism requires a deep understanding of your Target market and their needs. For example, if your Target market is families with young children, you might consider offering child-friendly amenities like cribs and high chairs at no extra cost. Alternatively, if you’re Targeting business travelers, you might focus on providing amenities like a business center or meeting rooms.
To create an effective augmented product in tourism, it’s important to consider the entire customer experience from start to finish. This means thinking about everything from the initial booking process through to check-out and beyond. By doing so, businesses can identify areas where they can add value for their customers.
One effective way of creating an augmented product in tourism is by partnering with other businesses to offer bundled packages. For example, a hotel might partner with a local tour company to offer guests discounted tickets for popular attractions in the area. Similarly, a cruise line might partner with a spa company to offer guests discounted treatments while onboard.
Another way of creating an augmented product is by personalizing the experience for individual customers. This could involve tailoring travel itineraries based on customer preferences or offering personalized recommendations for restaurants and attractions based on past behavior.
In conclusion, creating an augmented product in tourism is essential for businesses looking to stand out in a crowded marketplace. By offering additional features and services that go above and beyond what their competitors offer, businesses can provide customers with a more valuable experience that will keep them coming back for more. Whether it’s through partnerships, personalization, or simply offering better amenities, there are many ways to create an augmented product in tourism that will help businesses succeed.