What Is Canada’s Tourism Slogan?

By Michael Ferguson

Canada is a country that is famous for its natural beauty, diverse culture, and welcoming people. It is no surprise that millions of tourists visit the country every year to experience its charm and splendor.

To promote tourism in Canada, the Canadian government has come up with several slogans over the years. In this article, we will discuss Canada’s current tourism slogan and its history.

History of Canada’s Tourism Slogans

Canada has been promoting tourism for a long time, and it has used several slogans to attract visitors over the years. The first official tourism slogan was “Explore Canada Coast to Coast” in 1950. The slogan was quite simple but effective in conveying the message that there is a lot to discover in Canada.

Over the years, Canada’s tourism slogans have evolved to reflect the changing times and the country’s diverse offerings. Some of the notable slogans include:

  • “Canada: The Vacation Nation” (1970s)
  • “Canada: A landscape as diverse as it is vast” (1996)
  • “Keep Exploring” (2005)
  • “Canada: Keep Exploring” (2011)

Current Tourism Slogan

Canada’s current tourism slogan is “For Glowing Hearts,” which was introduced in 2017 as part of Canada’s 150th anniversary celebrations. The slogan is inspired by a line from the national anthem “O Canada,” which describes Canadians as having “hearts that glow.”

The slogan aims to showcase Canada’s warm hospitality and inclusive spirit by inviting visitors to explore its diverse regions and cultures with open hearts and minds. It emphasizes that visitors are not just tourists but also welcomed guests who can experience everything from vibrant cities to breathtaking natural landscapes.

The Impact of Tourism Slogans on Canadian Tourism

Tourism slogans play a crucial role in attracting visitors to a country. They help create an image of the country and convey a message that can inspire people to travel. Canada’s tourism slogans have been successful in creating an image of the country as a welcoming and diverse destination.

The impact of Canada’s current slogan “For Glowing Hearts” on tourism is yet to be fully assessed due to the COVID-19 pandemic, which has severely impacted the tourism industry globally. However, the Canadian government remains committed to promoting tourism and has launched several initiatives to support businesses in the sector.

Conclusion

Canada’s tourism slogans have evolved over time, reflecting the changing times and evolving needs of the industry. The current slogan “For Glowing Hearts” aims to showcase Canada’s warm hospitality and inclusive spirit, inviting visitors to explore its diverse regions with open hearts and minds. While it remains to be seen how effective this slogan will be in promoting tourism post-pandemic, Canada continues to welcome visitors with open arms.