France is a country that offers an unbeatable mix of history, culture, and natural beauty. The country is renowned for its fashion, food, wine, art, architecture and much more.
It’s no surprise that France is one of the most visited countries in the world. In fact, France has been the most visited country in the world for years with over 89 million visitors in 2019 alone. One secret to France’s tourism success is its catchy slogan.
What Is France’s Tourism Slogan?
France’s tourism slogan is “Rendez-vous en France” which translates to “Let’s meet in France”. This slogan was created by Atout France, the French tourism development agency responsible for promoting French tourism to the world.
What Does The Slogan Mean?
The slogan “Rendez-vous en France” encourages people from all over the world to come to France and experience all that this beautiful country has to offer. It invites people to discover its rich culture, cuisine, art, history and much more.
How Effective Is The Slogan?
The slogan has been a successful tool for promoting tourism in France since it was launched in 2009. According to Atout France, the slogan has helped increase visitor numbers by 40% since its launch.
Why Is The Slogan Effective?
The slogan is effective because it speaks directly to potential visitors and creates an emotional connection with them. It invites them to come and experience something unique that they cannot find anywhere else.
The use of “Rendez-vous” makes it sound intimate and personal. The word “Rendez-vous” implies meeting up with someone or something special – in this case – a unique travel experience.
The use of “en France” highlights where this experience can be found. This phrase helps create a sense of place and adds to the emotional appeal of the slogan.
Conclusion
In conclusion, “Rendez-vous en France” is a catchy and effective slogan that captures the essence of France as a unique travel destination. The slogan has been successful in attracting visitors to the country and will continue to be a valuable tool for promoting French tourism for years to come. So if you are looking for an unforgettable travel experience, make sure to “Rendez-vous en France”!
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