Indiana, known for its rich history, diverse culture, and natural beauty, has always been a popular tourist destination. To promote tourism in the state of Indiana, the Indiana Office of Tourism Development (IOTD) has come up with a new tagline.
The New Tagline
The new tagline for Indiana’s tourism is “Honest-to-Goodness Indiana.” This tagline aims to showcase the authentic experiences that one can have while exploring Indiana. The IOTD believes that “Honest-to-Goodness Indiana” perfectly captures the essence of what makes Indiana unique and special.
The Idea Behind the Tagline
The idea behind this tagline is to promote authenticity and encourage tourists to experience the real Indiana. It highlights the diverse experiences that one can have in the state by promoting local businesses, attractions, and events. The IOTD wants visitors to feel like they are getting an authentic taste of what makes Indiana special.
What Makes It Unique?
The “Honest-to-Goodness” tagline is unique because it reflects the values of Hoosiers – people from Indiana. It represents their genuine hospitality, hard work ethic, and love for their community.
It also showcases the state’s natural beauty and rich history. Overall, it gives visitors a true sense of what it means to be a Hoosier.
How It Is Being Used
The IOTD is using this tagline across various marketing channels such as social media, billboards, TV commercials, and print ads. They are also featuring it on their website where they highlight various attractions and events throughout the state.
Conclusion
Indiana’s “Honest-to-Goodness” tourism tagline aims to attract visitors who are looking for genuine experiences. By showcasing what makes Indiana unique and special through local businesses, attractions, and events, the IOTD hopes to encourage visitors to explore the state and become a part of its community. So, if you’re planning a vacation soon, consider exploring “Honest-to-Goodness” Indiana for an authentic experience.