Ireland, with its stunning landscapes, rich history, and vibrant culture, is a popular tourist destination attracting millions of visitors every year. The country has been using a tourism slogan to promote its unique identity and attract more visitors from around the world.
The current tourism slogan of Ireland is “Fill Your Heart With Ireland.” This slogan was launched in 2019 to replace the previous one, which was “Jump Into Ireland.”
The new slogan is aimed at capturing the essence of Ireland – its warmth, hospitality, and the emotional connection that visitors feel when they explore this beautiful country. It invites people to immerse themselves in all that Ireland has to offer – from its breathtaking scenery to its buzzing cities and towns.
To complement the slogan, Tourism Ireland has launched a new brand campaign featuring authentic experiences that travelers can have while visiting Ireland. The campaign showcases the country’s unique culture and heritage, as well as its warm and welcoming people.
The use of bold text in the current tourism slogan “Fill Your Heart With Ireland” highlights the emotional connection that visitors can have with this beautiful country. It encourages them to explore every corner of Ireland with an open heart and experience everything it has to offer.
Moreover, Tourism Ireland also uses underlined text on their website to emphasize important points about their branding campaign such as “the power of emotion,” “authenticity,” and “warmth.” These elements help create a visually engaging experience for website visitors.
In addition to the slogan, Tourism Ireland also uses lists on their website to highlight various attractions and activities that tourists can enjoy during their visit. For example, they have a list of top attractions such as Cliffs of Moher, Guinness Storehouse, Ring of Kerry, etc., which helps travelers plan their itinerary according to their interests.
Subheaders are also used effectively by Tourism Ireland on their website. For instance, under ‘Things To Do’ section on their website where they provide information on various activities that travelers can engage in, there are subheaders such as ‘Explore Ireland’s Ancient East,’ ‘Discover Wild Atlantic Way,’ which help the visitors navigate and find the information they need quickly.
In conclusion, Ireland’s current tourism slogan “Fill Your Heart With Ireland” captures the essence of what the country has to offer, and it is supported by an effective branding campaign that showcases Ireland’s unique culture, heritage, and warmth. The use of bold text, underlined text, lists, and subheaders on their website creates a visually engaging experience for visitors and helps them plan their trip to this beautiful country with ease.