What Is Macro Perspective of Tourism and Hospitality?

By Michael Ferguson

When it comes to understanding tourism and hospitality, it’s important to look at the macro perspective. This viewpoint takes into account the bigger picture of how these industries impact economies, societies, and cultures worldwide. Let’s explore what the macro perspective of tourism and hospitality entails.

What is the Macro Perspective?

The macro perspective is a broad view of an industry or topic that considers all of its various components and how they interact with one another. In the case of tourism and hospitality, this means looking at everything from the global economy to local customs to understand how these factors affect the industry.

The Economic Impact

Tourism and hospitality are massive contributors to local and global economies. According to the World Travel & Tourism Council, in 2019, travel and tourism contributed $8.9 trillion USD to the world’s GDP and supported over 330 million jobs worldwide.

The economic impact of tourism can be seen in various ways, from increasing job opportunities to boosting local businesses. When people travel, they need places to stay, food to eat, and things to do – all of which create jobs for locals in those areas.

The Societal Impact

Tourism can also have a significant impact on societies. It can bring people together from different cultures and backgrounds, promoting understanding and tolerance. However, it can also bring challenges such as overcrowding in popular tourist destinations or cultural clashes between visitors and locals.

It’s essential for stakeholders in the industry to consider these impacts when developing policies and strategies for sustainable tourism.

The Cultural Impact

Tourism can have both positive and negative impacts on cultural heritage. On one hand, it can help preserve traditions by providing financial support for their upkeep. On the other hand, it can lead to over-commercialization or exploitation of cultural practices.

It’s crucial for stakeholders in the industry to work with local communities when developing tourism strategies that respect and preserve cultural heritage.

Conclusion

In conclusion, taking a macro perspective of tourism and hospitality means looking beyond the industry’s surface-level impacts to understand how it affects economies, societies, and cultures worldwide. By doing so, stakeholders can develop policies and strategies that promote sustainable tourism and ensure its continued success for years to come.