What Is National Tourism Association?

By Michael Ferguson

National Tourism Association: What It Is and Why It Matters

Are you planning a trip to a new destination and wondering where to start your research? Or are you a travel industry professional looking for ways to promote your destination or business? In either case, the National Tourism Association can be a valuable resource.

What Is the National Tourism Association?

The National Tourism Association (NTA) is a non-profit organization that supports and promotes tourism in the United States. It was founded in 1951 as the National Tour Brokers Association, but changed its name to NTA in 1983. Today, it represents more than 2,000 members from all sectors of the travel industry, including tour operators, destination marketing organizations (DMOs), hotels, attractions, transportation companies, and more.

What Does the NTA Do?

The NTA’s mission is to “strengthen relationships and increase business opportunities among all segments of the travel industry.” To achieve this goal, it offers a range of programs and services that benefit both its members and the wider travel community.

One of the NTA’s most important functions is networking. Through its events and online platforms, it connects members with each other as well as with potential customers and partners. This helps businesses expand their reach and build relationships that can lead to new opportunities.

Another key service provided by the NTA is education. It offers training programs on topics such as sales, marketing, and customer service that help members improve their skills and stay up-to-date on industry trends. The organization also conducts research on travel-related issues such as sustainability and safety.

Finally, the NTA advocates for policies that support tourism at all levels of government. It works with lawmakers and regulators to promote initiatives that benefit both travelers and businesses.

Why Is the NTA Important?

Tourism is an essential part of the U.S. economy, generating more than $1 trillion in economic activity and supporting millions of jobs. The NTA plays a vital role in promoting and supporting this industry by bringing together stakeholders from across the country and providing them with resources and opportunities to succeed.

For travelers, the NTA can be a valuable resource for information on destinations, tours, and other travel-related services. By working with NTA members, travelers can be confident that they are dealing with reputable businesses that are committed to providing high-quality experiences.

How Can You Get Involved?

If you’re interested in becoming a member of the National Tourism Association or learning more about its programs and services, visit its website at www.ntaonline.com. There, you’ll find information on membership benefits, upcoming events, training programs, research initiatives, and more.

Whether you’re a traveler looking for your next adventure or a travel industry professional looking to grow your business, the NTA is an organization worth knowing about. With its focus on networking, education, advocacy, and promotion of tourism in the United States, it has something to offer everyone involved in this important industry.